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Designing for Emergence: Books: The Praxis Equation: Chapter 2
THE LIMITS OF MANAGEMENT LANGUAGEOur structures of business, organization, and industry are for the most part inherited. Almost every company approaches business and organises to do business in exactly the same way as every other business. At best, we endeavor to be better at what everybody else is already doing. Staggeringly few attempts at reinvention ever effect any significant part of a business and even fewer of these attempts impact a whole industry in any significant way. This approach to running our businesses was sufficient during an era of relatively slow change. But in this new era, fueled by an explosion of information, knowledge, and communication, new strategies are essential if we are to survive. The success of our strategies hinges on the quality of the questions that we are able to formulate. Equally important is our ability to organise in order to explore possibility. To explore this space of possibility, we need the intelligence of each and every person in our company as well as the larger intelligence of the company as a whole. If we can skillfully manage our questions and explorations, we gain access to the processes of interpretation, meaning, and expression of value that are the human face of our enterprises. It is essential that we understand this approach and then are able to create and sustain it in our organizations. At our fingertips we have countless new technologies of information and communication. All of them are based in these processes and we will not be able to realise the potential of many of the technologies until we grasp the implications of these processes.
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