|
|  |

First, I would like to challenge the concept of needing to
define something. I find definitions to be extremely limiting. They
become permanent representations of the thing being defined and leave no room
for interpretation, adaptation, or evolution over time. Instead I like to
think about the distinctions of something. This is an evolving
description -- a running list of the manifestations and characteristics of the
thing. Distinctions allow something to take on different guises in different
contexts. They allow you to accumulate a list of those manifestions and
characteristics over time. They also allow you to include what something is
not in addition to what it is, to set boundaries around the thing
being described. They provide people with a much richer sense of meaning and
understanding. In short, something moves from being a dead set of words
to being alive in the mind of the receiver. Including different
people's definitions of intellectual capital or knowledge in a book or article
is a method of beginning to list their distinctions.
Some of the different distinctions of Intellectual Capital that I use (in
addition to the ones already expressed by Tom Stewart and Leif Edvinsson in
their recently published IC books - both, by the way, really were developing a
list of IC distinctions at the beginning of their books, rather than classic
definitions):
- The sum of an enterprise's:
- collective knowledge, experience, skills, competences, and ability to acquire
more
- work outcomes, services and other intangible manifestations of the
application of these to the strategic intent of the enterprise
- relationships and processes that facilitate this application, its delivery of
value to the marketplace, and its delivery of strategic advantage back to the
enterprise
- An enterprise's competences; the artifacts and measurements of its
intangible resources; the capabilities and interactions of its formal
organizations, informal communities, customers, and partners; and the
knowledge, skills, and potential of its employees and other stakeholders
- Rather than a definition, the example I always use when I talk about IC
is:
For Microsoft, in a nutshell, IC is its intangible assets:
- the knowledge and skill of its programmers
- the software they write
- the licenses through which the software is protected and made available to
the marketplace
- the share of the market held by that software
all resulting in making Bill Gates the richest person in the country and
Microsoft one of its most successful companies
- Intangible material and relationships that have been or could be
formalized, captured, and leveraged to produce a higher-valued asset
- the difference between book value and market value
- what investors really should care about, but have never had access to
- What IC is not is what is shown on the balance sheet and other
financial statements
- What IC is not is what an enterprise understands and manages as
its most valuable asset
Some of the different distinctions of Knowledge that I use:
- accumulated experience and learning:
- what, why, how, who, where, when, how much
- formal education and lessons from just everyday living and working
- facts, stories, images
- documented, spoken, tacit
- conscious, unconscious
- a simple way to think about the difference between data, information, and
knowledge is that as you move through the data to knowledge continuum the
material takes on increasing levels of meaning and the perceiver gains
increasing levels of understanding
- Another way to look at this distinction:
I like to use the metaphor of the brain to help understand knowledge and
intelligence. Put simply, my conception is that the brain is billions of
neurons which store data. What gives us knowledge is the links between them,
as well as the access paths we have created which allow us to follow the links.
Together these let us make sense of the data stored in all of those cells. We
achieve intelligence when we become aware that all of these cells in our brain
and our body are collectively one living being capable of reasoning, feeling,
and connecting to and impacting other beings and the environment in which we
live.
Organizational knowledge and intelligence are much the same. When we just
have a bunch of data and information scattered in different sources --
databases, documents, e-mail messages, conversations, people's heads -- little
meaning is provided to the organization or its individual stakeholders. It is
only when we begin to link these through technological and sociological
connections, to provide access through these links in meaningful ways that the
organization gains knowledge. And it is only when the separate entities are
linked and aware that they are connected and interdependent, that the
organization gains intelligence -- a deep sense of being "one", of being whole.
Of course, the existence of this knowledge or intelligence doesn't add value to
the enterprise by itself. Only when the knowledge and intelligence is applied
to the purpose of the enterprise and its customers does it become a valued
asset -- intellectual capital.
- organizational knowledge takes many forms; internally it can be knowledge
of (just a sample):
- culture, history
- strategic direction
- organizations, partnerships, and other formal relationships
- communities of practice, communities of interest, networks, and other
informal relationships
- individual people
- processes
- products, services
- systems, tools
- patents, technologies
- written and unwritten rules
- where these are located; how to find or access them
- how to use or apply them -- how to get things done
- how to succeed around here
- who do or could we know or work with
externally, it can be knowledge of (just a sample):
- customers, markets, and their needs, wants, and activities in the marketplace
--existing and potential
- competitors and our position relative to them -- near term &
strategically, overall and in specific markets and situations
- laws and regulations impacting the enterprise now or in the future
- emerging technologies and other trends of possible significance to the
enterprise
- suppliers, partners -- existing and potential
- investment market, sources of capital
- other parts of the extended enterprise -- owner, sister business units or
companies in a larger corporation or holding company, subsidiaries
- global -- countries, cultures, climates - political and geographical,
economics, global locations of the enterprise operations and markets
most knowledge remains in people's heads and never gets formalized,
documented, and shared; in addition to knowledge about the above, there is much
knowledge they carry we rarely try to find out about or leverage for the
purpose of the enterprise, for example:
- languanges spoken and cultures/customs understood
- outside interests such as hobbies that could be tapped by the enterprise
- who do they know in the outside world where we could potentially benefit from
the relationship
- professional affiliations
- adult education, workshops, conferences and other non-work related learning
- knowledge acquired in previous jobs that isn't being utilized
- all of the thousands of ideas and suggestions that everybody thinks about,
but rarely get heard or acted upon
- What knowledge is not is most of the stuff companies and
information systems functions have been paying all of their attention to for
decades and investing all of their billions of dollars in with little or no
return
Back to the top
© Copyright, 2001, Community Intelligence Labs
|