Intellectual capital is a brand-new concept for a brand-new way of doing business. It involves looking at products, processes, and people in order to profit from the intelligence it contains. This brave book by the foremost authority on the subject tells how, why, and what this revolution means. Intellectual Capital is a groundbreaking book, visionary in scope and immediately practical in application. It offers powerful new ways of looking at what companies do and how to lead them. This is the first book to show how to turn the untapped, unmapped knowledge of an organization into its greatest competitive weapon. It reveals how to unlock the value of hidden assets; how to find them in the talent of a company's people, the loyalty of its customers, and the collective knowledge embodied in an organization's culture, systems, and processes. And it shows how to manage these vital assets - which until now have largely been ignored.

Realize your company's true value by finding its hidden brainpower. One of the world's leading authorities on intellectual capital cites case studies of Microsoft, IBM, Netscape, and other organizations, to demonstrate how to quantify and develop the elusive skills and ideas of "people behind the scenes." Leif Edvinsson is Director of Intellectual Capital at Skandia, one of Europe's most respected and forward-thinking financial firms. Michael S. Malone is a noted high-tech journalist.

This groundbreaking book offers practical advice and rules of thumb for designing a business strategy that focuses on knowledge as an intangible asset. In eight chapters, Sveiby assembles a veritable toolbox of knowledge-based management techniques to enable managers to meet the new business challenges of the coming century. 28 charts; 16 tables.